3 Minutes
I
11/18/2025
Whats needed to hold a viewer?
With endless stimulation on every swipe, it’s harder than ever to stand out or keep someone’s attention for more than a few seconds. The key is a strong hook either through visuals or a question that reaches curiosity right at the start that can hold a viewer to listening to your whole message. Our background in YouTube working with a channel that had over 7 million subscribers made having a creative hook a must for any video we made.
What Makes Social Media Ads get clicks?
Who Is Viewing Is Everything.
Social media ads differ from traditional ones. Whether your goal is to convince people they need your product or target those already looking for that need to be met affects how your ad should be made and the approach to converting views into clicks. That's were our expertise comes in. Not only have we mastered strong hooks, but viewer engagement as well, trust me, you could have a 80% watch through ration on a social media ad, but unless viewers engage with your video, the algorithm is signaled that although your video is entertaining, it's not resonating with the viewer, thus pushing you into the shadow realm.
They Won't See It Coming
Think of a great ad like a Trojan horse—it doesn’t announce itself. It starts with a visual hook, pulls you in with a story, and before you know it, you’re invested in the message without feeling like you’re being sold to, but without an aggressive call to action, or use of social proof in your ad, you won't see those views convert into clicks/sales.
How We Can Help.
At Webbuilt Media, we think through every angle—who the ad targets, what age group it speaks to, and where it’s shown, and the method we use for call to action. All of it matters when turning views into clicks. Let’s create something that fits your brand and actually performs. We'll even send out the first script for you to approve for free!